Gansam was selected for the architectural competition of the development project for Goseong Hwajinpo Lake tourist area. 

It was highly praised for overcoming the limit of green conservation areas to enhance land utilization, the diverse wellness programs, and their arrangement to maximize customer experience, and the thoughtful design that considered not only customer convenience but also the management and operation of facilities by working staffs.

"A new wellness resort offering meaningful experiences with local nature”

Redefining Luxury : Living with Nature

After the pandemic, the tourism and leisure industry has been focusing on developing new resort destinations to meet the rapidly changing customers’ needs. As COVID-19 transitions to an endemic, the previously suppressed demand for outdoor activities is rapidly increasing, and with the advancement of AI and big data analysis, we are facing an era of hyper-personalization. In response to these changes, resort development must shift away from targeting the baby boomer generation as the primary customer base and instead plan concept resorts that consider the preferences and demographic size of the millennial generation.

Goseong Hwajinpo Hotel & Resort introduces Korea's first true wellness resort with a new customer experience-centered social spa village and sustainable connections to the local area and nature. Located in the pristine natural environment of Hwajinpo Lake, this resort will be an ideal destination optimized for the lifestyle and preferences of future generations as an experience-centered concept resort. 

■ Design overview

· Site location: 84 Chodori, Hyeonnae-myeon, Goseong-gun, Gangwon-do area

· Site area: 170,233㎡

· Building area: 51,221.68㎡

· Total floor area: 195,295.64㎡

· Building coverage: 30.09%

· Floor area ratio: 62.74%

· Scale: B3F-14F

■ Participants

· Architects: Hyosang Lee, Myeongryul Lee, Byungsoo Ko, Jinwoo Kim, Kiwoong Sung, Daeho Jeon, Jihwan Kim, Jihye Kim, Taehoon Kim, Dayoung Kim, Dayeon Lee, Minwoo Kim, Hyunji Choi, Taewoo Kim, Joowon Jung, Yoonjung Ji, Wonseon Kwon, Jinjae Kim, Jihan Lee, Jaehee Woo, Jaemin Byun, Chaeun Lee

· Landscaping: Yoonsang Shin, Yeona Jung, Yoonhee Jang

· GDS: Seungyeon Lee, Boyeon Ham, Seyoung Joo, Younghoi Cha

· CG: Bongseop Lee, Jungsik Min, Kwangmin Lee, Jinho Yoo, Haesung Kang