▴ Shares AI transformation (AX) cases of a design organization, from BIM policy to in-house AI research groups

▴ Strengthening design competitiveness by connecting internal data… "Gansam AI Integrated Platform" to launch in September

Hyuk Lee, Principal of the Innovation Division at Gansam, took part as a speaker at Design & Make Summit Korea 2026, held on July 15 at The Westin Seoul Parnas.

Hosted by Autodesk Korea, Design & Make Summit Korea brings together business leaders shaping the future of industry. This year's program centered on three keywords: data, AI, and convergence.

The summit addressed how data is evolving into a core asset that connects decision-making and collaboration within organizations, how AI is establishing itself as a collaborative partner in creative problem-solving, and how the convergence of manufacturing and construction with the digital and physical worlds is becoming a reality.

Under the theme "The Future of Data as an Asset," Lee introduced a design organization's experiments in AI transformation and Gansam's own approach.

Lee said that corporate competitiveness in the age of AI depends on how well an organization converts the experience and data it accumulates into assets.

Using AI in design practice has already become part of everyday work. Lee noted that around half of the staff in the design studio use AI. Still, he drew a line between having more tools and changing the way people work.

The "data as an asset" he describes means gathering the experience and data scattered across individuals and the organization into a form that can be used again. The details that emerge during a project, the context behind design decisions, and the experience of responding to clients are largely tied to individuals. Original data such as drawings, BIM models, and project records is dispersed across the company. His proposal is to standardize and accumulate both, turning them into organizational knowledge assets that can be searched and reused.

Gansam's way of handling AI follows the same direction. It does not stop at using AI as a simple chatbot or an image-generation tool. It treats AI as a means of shortening the flow that runs from planning through modeling to drawings.

This direction has already taken shape in internal systems and organizations. Examples include in-house policies and training for the shift to BIM-based design, a dedicated team that raises drawing completeness in the early stages of design, the adoption of cloud-based collaboration tools such as Miro, and AI research groups centered on the in-house technology exchange program "G-Tech Day."

Rather than consuming technology at the level of individual tools, the approach seeks to change the design productivity and collaborative structure of the organization as a whole. Its significance lies in not separating the adoption of tools from the change in how people work.

Lee said, "No matter how far AI advances, changing tools alone does not amount to innovation," adding, "The final judgment on what to choose and why still belongs to people, and when that judgment is shared and developed together, individual capability expands into the assets of the organization and the quality of design rises as well."

Meanwhile, Gansam holds in-house AI seminars and knowledge-sharing sessions on a regular basis to raise its members' understanding and use of AI. The company is also developing the "Gansam AI Integrated Platform," led by its dedicated in-house AI research organization. The platform is currently in beta testing, with an official launch scheduled for September 2026. The aim is to connect internal data and tools that have been scattered into a single system, strengthening design competitiveness.