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CI of Gansam Architects & Partners represents ‘tradition’ and the ‘future’. Inheriting the architectural philosophy of ‘creating space for humans beyond time’, it includes the belief of globalizing the beauty of Korean architecture. Vision Holder, representing the three axes of Gansam philosophy– human, time, space – is a potential motivator for the various practices of the company and it is used in an active way as part of our more friendly identity, which includes infinite values sought by Gansam.

Gansam's Identity Story

A typical modern classic font, Bodoniis used for the symbol of Gansam Architects & Partners, which is characterized by harmony, delicacy and solidity, as well as signifying tradition and contemporary sense.

ENG Logo
KOR Logo

Vision holder
Bold Version
Use for Primary Identifier & Small Applications-Stationery Systems, Corporate Forms, etc.
Light Version
Use for Large Applications-Sculpture, Window Graphic, Promotional Items, etc.

LOGO Download EPS fileJPG file

Gansam's Corporate Color

Toreador Red is used as the corporate colour,which expresses the cold reason and the heat of emotion unique to this architectural design firm, with its attractive, gallant, positive, and sensational aspect.

  • White
  • Gansam Red
    Gansam Red
  • Gansam Cool Gray 3C
    Gansam Cool Gray 3C
  • Gansam Dark Gray
    Gansam Dark Gray
  • Gansam Champagne Gold
    Gansam Champagne Gold
  • Black